A Change Of DirectionĪs a result, a bemused Mike Posner found himself catapulted into the big time once again - as did the previously unknown Norwegian duo who reinvented ‘I Took A Pill In Ibiza’. People the world over are happy to dance to it, and in some cases, one presumes, take pills to it, despite the cautionary lyrics. The resulting outlandish mashup of Scandinavian and tropical, electronic and folk became one of the best-selling singles of 2016. However, some bright spark ran the EP tracks past an obscure Norwegian production and remix duo, who spotted hitherto unrecognised potential in ‘I Took A Pill In Ibiza’ and turned the song into a tropical house dance track.
The song was dressed up in a relatively traditional, folky arrangement, featuring Posner’s voice and acoustic guitar, and his new record company was planning to release it as part of a four-track EP, which, it was widely assumed, would be a low-key affair.
So Posner changed labels, and penned a rather sad, autobiographical ballad, ‘I Took A Pill In Ibiza’ in which he takes a pill, feels 10 years older when coming down, warns people, “you don’t wanna be high like me,” calls himself “just a singer who already blew his shot,” and repeats: “You don’t want to be stuck on stage singing / All that I know are sad songs, sad songs”. Posner did co-write two big hits for others, Justin Bieber’s ‘Boyfriend’ (2012) and Maroon 5’s ‘Sugar’ (2014), but his label shelved two solo albums because the material on them supposedly wasn’t commercial enough. However, instead of taking off, his career as an artist stalled. In the same year his debut album 31 Minutes To Takeoff reached number 8 in the US. In 2010, singer Mike Posner enjoyed a couple of hits, amongst them ‘Cooler Than Me’. Reinvented by a little-known Norwegian production team, a song about not being famous any more made Mike Posner more famous than ever. OneRepublic asked them to collaborate on ‘Rich Love’, they worked with Bastille on the technicolour adventure of ‘Grip’ (which saw them perform together at two sold out nights at London’s Brixton Academy) and their adventurous and runaway original tracks with the likes of Skylar Grey, Dagny, Highasakite and Olivia O’Brien had them amassing over 2 billion streams in just three years.Production duo Seeb are Simen Eriksrud (with the glasses) and Espen Berg. Seeb found further fame with their spin on Shawn Mendes’ ‘Stitches’ and by having Chris Martin invite them to remix Coldplay’s ‘Hymn For The Weekend’, before giving a new sense of colour to Taylor Swift’s ‘Delicate’. Their globe-conquering take on Mike Posner’s ‘I Took A Pill In Ibiza’ hit No.2 on the Global Spotify Chart, No.4 on Billboard Hot 100 and became a world radio and dancefloor smash.
You may know Seeb, the innovative Oslo-based producer duo Espen Berg and Simen Eriksrud, through their game-changing remix of Mike Posner’s ‘I Took A Pill In Ibiza’ or their work with the likes of Coldplay, Taylor Swift, Ed Sheeran, Tove Lo, OneRepublic, Bastille and Dagny.
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